visual organization of life made possible the discovery of 
individualism, introspection and so on.

     Any invention or technology is an extension or self-
amputation of our physical bodies, and such extension also 
demands new ratios or new equilibriums among the other 
organs and extensions of the body. There is, for example, no 
way of refusing to comply with the new sense ratios or sense 
“closure” evoked by the TV image. But the effect of the entry of 
the TV image will vary from culture to culture in accordance 
with the existing sense ratios in each culture. In audile-tactile 
Europe TV has intensified the visual sense, spurring them 
toward American styles of packaging and dressing. In America, 
the intensely visual culture, TV has opened the doors of audile-
tactile perception to the non-visual world of spoken languages 
and food and the plastic arts. As an extension and expediter of